Honor • Service • Resilience
CARRY THE RESOURCE.
START THE CONVERSATION.
A challenge coin with a purpose.
The First Responder Forward Challenge Coin combines the tradition of the challenge coin with direct access to mental health resources for first responders across the country.
A scannable QR code on the coin connects users to the First Responder Forward mental health resource network, helping make support easier to find when it is needed.
$25 PER COIN
No payment is collected today.


MORE THAN A CHALLENGE COIN
QUICK ACCESS
Scan the QR code to access mental health resources developed and collected for the first responder community.
CARRY IT
Keep the coin in your pocket, gear bag, vehicle, office, or anywhere you can reach it when a resource is needed.
SHARE IT
Give it to a partner, coworker, dispatcher, firefighter, EMT, paramedic, officer, retiree, or another member of the public safety community.
START THE CONVERSATION
Sometimes a small object can create an opportunity to talk about mental health, resilience, and getting appropriate support.

PART OF THE 10–90 INITIATIVE
The 10–90 Initiative is a project of First Responder Forward focused on helping first responders better understand mental health, recognize when support may be beneficial, and locate resources that understand the unique culture and demands of public safety.
The challenge coin is another way to put those resources directly into the hands of the people they are intended to serve.
Honor • Service • Resilience
HELP US DETERMINE THE FIRST PRODUCTION RUN
RESERVE
Tell us how many coins you would be interested in purchasing.
WE GAUGE DEMAND
First Responder Forward will use reservation totals to determine whether there is enough demand to place the first production order.
PREORDER OPENS
If the project moves forward, people who reserved coins will be notified first when official paid preorders become available.
Submitting this form does not obligate the customer to purchase and does not guarantee availability. No payment is collected during the interest/reservation phase.
HELP GET THE WORD OUT
Know another first responder who would carry one? Share the challenge coin and help us determine whether there is enough interest for the first production run.
First Responder Forward and the 10–90 Initiative provide educational and resource-navigation information and are not mental health treatment providers. The challenge coin and QR code are intended to help individuals locate resources and do not provide diagnosis, treatment, crisis intervention, or emergency services. If you or someone else is experiencing an emergency, contact the appropriate emergency or crisis service.
Challenge coin artwork shown before production may be a manufacturer rendering. Final colors, finishes, dimensions, and appearance may vary slightly from digital images.