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Every purchase supports programs for first responders and the people who love them.
Featured partner gear
Meet the Ace
Polarized eyewear built by and for first responders. Shopping through our link supports First Responder Forward.
Shop the Ace
Featured partner gear
Arrest My Vest
Odor eliminating spray for vests, tactical gear, K-9s and vehicles — and home of Shield Strong, honoring the officers and families behind the badge.
Learn about their Shield Strong initiative — submit a story or nominate an officer or family.
Apparel
Hoodies, tees & more
Our apparel is printed and shipped by Printful. You'll check out on our secure Printful store, with shipping and sales tax handled for you.
Books & class materials
Now taking book preorders
Preorder Life Beyond the Shift on our Books page. More class materials are coming soon.
Partner gear
Frontline Optics
Eyewear for first responders. Shopping through our link helps support First Responder Forward.